By Ian Grace

There are three components to getting the best photos of your listings: quality, timing and subject matter.

In this video, Ian Grace explains how most salespeople get it backwards when preparing their ads.

Australian-born Ian Grace is acknowledged as the world’s leading authority on real estate advertising. Since 1994, he has delivered his programs throughout Australia, New Zealand, U.S.A, Canada and the U.K. He has been invited to speak at the NAR Realtors Conference nine times and is the only person outside North America, ever invited more than four times. Visit his website or send him an email.


  1. Some of this only works if your board // MLS system allows you to put pictures other than the outside of the home as your first picture. Just listed a condo in Florida and they are not permitted to us anything but the outside of the building as the first picture

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