By David Fleming

I just can’t quite wrap my head around this one.

Why in the world would somebody list a condo for sale a week before that condo is going to be staged, and photographed?

You take your car in for service to have the winter tires swapped out for the summers, but after only two tires are put on your car, you attempt to drive away.  The conclusion isn’t in doubt here – you will not get far with only two tires.

And in the case of this condo, the first impression is impossible to undo; this condo will sell for less money than it would have if the owner and listing agent had merely waited five or six more days to put the property on MLS. Sure, you might suggest that after five or six days, the listing will look great!  But who is looking for five to six-day-old listings in this market?

Check out the video above.


  1. It is the other negatives that are over looked that always cause the serious problems. Personally I would rather have the negatives addressed rather then dressed up.

  2. Buyers can be emotional and will likely be more receptive to a pleasant situation than one that is not. If first impressions are positive, there is the likelihood buyers will overlook other negatives. But not if what they see at the get-go isn’t favorable.

  3. sanctimonious undertones (for the love of G*d) . I think you are doing a great job Davie but you need an Editor/publisher (second set of eyes/ears).
    Here’s a thought you’ve got the video tracks and format … just redo the audio. replace condescension w I understand WHY you did it, but I feel you you out-smarted yourself
    Still paid for staging, double-paid for pix
    had to wait for impact of the “naked” pix to subside … and then unit sold
    (you could add that at end)
    When Market is rising (even in Nov/Dec), the delay might have produced a HIGHER PurchPrice based on passage of time (ie despite the earnest-boneheadedness of the ugly-early debut strategy)

  4. In a good market where supply is limited a property will sell for top dollar regardless of staging. Staging is a nice service but my evidence indicates that staging does not add value to a property. In a six day period the market could change. Other units may come up for sale, interest rates could rise. A motivated Buyer could find something else. We have all seen properties sell before any photos can be published. And we have all seen many properties, nicely staged, sit on the market for months and months and months. When it comes down to it a buyer will purchase a property that is structurally and mechanically sound. Not because there is a fancy serving tray with wine glasses on it placed on a bed. Or a throw blank draped over the back of a chair. Buyer’s are buying a property not the decor.

Leave a Reply