The latest Google algorithm update, dubbed a “broad, global, core update” happened on Aug. 1. Analysis conducted on the update seems to show that it impacts on topics including purchasing a home or a vehicle.
A recent study commissioned by Real Estate Webmasters says that last year, 53 per cent of real estate professionals spent less than $5,000 on their annual marketing efforts, including both online and offline avenues.
Real estate professionals across the country are confused about search engine optimization (SEO) – and rightfully so! Very few brokers and salespeople actually know what it is, or – more importantly – how it is accomplished.
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