Tags Posts tagged with "niche"

niche

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Online lead generation has become an effective strategy for Realtors if done right. Lead generation strategies are used to attract and then convert a prospect into a client, using the power of social and digital advertising tools.

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We are facing the strong possibility of a recession and depressed markets because of the uncertain trajectory of COVID-19. However, when the market rebounds – and it will – owning a niche or specialization will be essential in helping agents revive their businesses all the more quickly.

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Niching isn’t about limiting yourself or turning away business – I still have many clients who aren’t Realtors. Niching is fundamentally about how you market yourself.

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Agents who operate as generalists are the most vulnerable to being replaced – whether by technology, or more likely, another agent who has developed a specialty niche in the market for themselves.

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Identifying an unserved niche is exciting because it means you’ve found a virgin market that may be especially profitable or have an attractive growth trajectory.

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Too many agents try to be all things to all people. The more specific you can be targeting a specific niche or type of client, the more attractive your message will be because you can speak their language.

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Real estate is an exciting and dynamic profession. It’s also one of the hardest careers in which to succeed. With so many real estate...

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Seniors represent one of the fastest growing demographics in real estate. Michael Krisa interviews Barry Lebow about how to develop business in this niche market.