Tags Posts tagged with "marketing"

marketing

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Real estate can be a tough business. So what do you do to stand out from the crowd and impress sellers? Here are some tips that will set you apart from the horde.

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“It still amazes me how many real estate agents don’t speak to their customers if the advertising hasn’t worked and they didn’t get people to an open house.” Watch Ian’s short video about communicating with your clients.

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If you feel you are spending too many marketing dollars, or if you feel that you’re not getting enough value, follow these steps to review your audience, your marketing and your hustle.

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If a potential client reads your short bio, a.k.a. the “about me”’ page of your website, will it sway them from the competition? Or will it land you firmly in the middle of the crowd?

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The effectiveness of your branding can be determined by examining a myriad of factors and asking questions while you look at your website, social profiles and logo.

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There are many different channels for you to work within to build brand awareness. Facebook, Instagram, YouTube, podcasting and blogging are the five I would start with.

An example of the USB business card from Flarian's website.

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Flarian, a Toronto start-up company, is making personalized business cards with built-in USB drives. USB cards with more storage enable sales reps to “provide the address of their website, a YouTube video," and more.

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Your branding will be your first – and possibly last – impression with someone. That makes branding a critical part of your marketing strategy. And it needs to be powerful.

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Hard words, but there is no nice way to say it – real estate advertising is bad, and it’s time for a change. Worldwide, the real estate industry breaks most of the advertising rules when advertising sellers’ properties.

The raging popularity of Pokémon Go has inspired some agents to jump on the gaming bandwagon. (Photo by Sadie Hernandez)

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Forget the Tim’s gift cards, Air Miles and freshly baked cookies at open houses. Real estate agents are going to extreme lengths to sell homes.