Tags Posts tagged with "marketing"

marketing

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Business is not as usual, and we aren’t likely to ever get back to the normal we once knew. So what do you do when your business is faced with huge and irreversible change?

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Online lead generation has become an effective strategy for Realtors if done right. Lead generation strategies are used to attract and then convert a prospect into a client, using the power of social and digital advertising tools.

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Just before the pandemic hit, I went on holiday. And I couldn’t help myself. What was supposed to be a vacation turned into a Disney master class about marketing and service.

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With more than 130,000 real estate agents and brokers in Canada, it’s easy to get lost in the crowd. So how do you stand out?

Lasswell says it’s all about leveraging what you have and making the most of it.

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Eileen Lasswell, broker at Chestnut Park Real Estate in Toronto, says, “I’m trying to come up with unique ideas that allow the public to enjoy a particular house without having to leave their home.

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Trying different tactics or spending more on your marketing without addressing the underlying problem is like trying to wallpaper over a hole in the wall. It may look good, but the problem is still there.

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Many agents that I sit down with and assess suffer from “secret agent syndrome”. If you can take two minutes to read along, maybe you will discover that your business has been suffering too.

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What are you doing to build your brand? Is it time to refresh your branding efforts? David Greenspan outlines five steps to determine if it’s time to make some changes to your marketing.

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Think about emotion rather than logic when you write a headline to a blog or an ad. Speak to the emotional side of the brain.

Jas Takhar

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Jas Takhar says, “My brand equity has shot through the roof” since he switched from traditional to online marketing.