Tags Posts tagged with "marketing"

marketing

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What are you doing to build your brand? Is it time to refresh your branding efforts? David Greenspan outlines five steps to determine if it’s time to make some changes to your marketing.

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Think about emotion rather than logic when you write a headline to a blog or an ad. Speak to the emotional side of the brain.

Jas Takhar

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Jas Takhar says, “My brand equity has shot through the roof” since he switched from traditional to online marketing.

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. Malcolm Gladwell, in his book The Tipping Point, helped to popularize the term "maven" to describe social influencers. The word originates from a Yiddish term meaning trusted teacher, or expert.

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The elements of the new marketing triangle are high touch, high tech and traditional media. Market exposure in one venue affects the performance of another that is downstream from the entry point in the network.

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“What’s your client acquisition cost?” When a business pitching investors knows that cost, they almost always get an investment. You simply need to do a little basic math.

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When it comes to your email marketing over the holidays, I recommend that your monthly newsletter be sent before Dec. 15.

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Most salespeople are willing to budget for a marketing plan, but some worry to the point of inaction. A common worry is, “Who knows what new technology will come out next year and make everything obsolete?”

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Active touchpoints build the relationship. Passive touchpoints deliver the business message. In this one-minute video, David Greenspan outlines how to use them effectively with your clients.

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In this short video by Jordan Scheltgen, check out five ways that will make your listings stand out and attract more buyers.