It’s not exactly a newsflash that along with staging, photography plays a powerful role in promoting your listings and your business. Yet for real estate professionals, the expectations have ramped up twofold.
Don’t get me wrong – lifestyle videos are an incredible tool for the right property – but any agent can incorporate lifestyle marketing into their approach for any property regardless of the marketing budget they have.
Morrison created a lifestyle video for a 5,400-plus-square-foot home she recently listed. She hired an actor to play the role of Dad and two 11-year-old girls to be his daughters and then filmed the “family” at home.
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