As we search for new ways to get business, it seems that the easy answer is to spend money on a technology-based tool – such as a new website, social media, chatbots or any type of online advertising. Why?
Let’s look at geographic farming. Your objective is to be first in mind when a homeowner is thinking of selling his or her home. Here are four things you need to do before starting your geographic farm.
Digital messages are notoriously misinterpreted because of the intrinsically cold anonymity. Because there’s no voice inflection or casual remarks, no smiles thrown into the mix, choose your words and phrases carefully.
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