The elements of the new marketing triangle are high touch, high tech and traditional media. Market exposure in one venue affects the performance of another that is downstream from the entry point in the network.
It’s amazing how many real estate people are totally confused about social media and online advertising. Everybody is spending a ton of money and everyone is saying, “This isn’t really working for me.”
One of the many benefits of using marketing tools like email and social media is the ability to automate. Once the systems are set up they work in the background, leaving you more time to do more important things.
A recent study commissioned by Real Estate Webmasters says that last year, 53 per cent of real estate professionals spent less than $5,000 on their annual marketing efforts, including both online and offline avenues.
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