Tags Posts tagged with "digital marketing"

digital marketing

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This is a quick guide about how to cold boot your new real estate website in case you haven’t yet found a technology partner that you understand (or understands you).

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Simply posting things on social media won’t do it. That’s talking at people, not with people. You should be responding to every comment on your social media, even if it’s just a quick “thanks!”

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Agents who operate as generalists are the most vulnerable to being replaced – whether by technology, or more likely, another agent who has developed a specialty niche in the market for themselves.

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The role of social media marketing in the real estate industry is changing rapidly. Over 50 per cent of marketing leaders believe they’ll invest more money into social media marketing next year.

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Adobe Experience Cloud is designed to be an end-to-end solution that allows marketers to produce ads using Adobe creative software and then syndicate the campaign using one control panel.

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Facebook is a business and wants you to spend money advertising with it. Is it a good deal?

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The elements of the new marketing triangle are high touch, high tech and traditional media. Market exposure in one venue affects the performance of another that is downstream from the entry point in the network.

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How is a real estate salesperson supposed to stand out from her competition online? It’s a question that webmasters and marketing assistants hear often and struggle to answer.

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It’s amazing how many real estate people are totally confused about social media and online advertising. Everybody is spending a ton of money and everyone is saying, “This isn’t really working for me.”

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It’s one thing to say, “I’m going to have a social media strategy.” It’s another thing to actually have a strategy for how much you’re going to spend and who you’re going to target as your audience.