Tags Posts tagged with "digital marketing"

digital marketing

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Online lead generation has become an effective strategy for Realtors if done right. Lead generation strategies are used to attract and then convert a prospect into a client, using the power of social and digital advertising tools.

Lasswell says it’s all about leveraging what you have and making the most of it.

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Eileen Lasswell, broker at Chestnut Park Real Estate in Toronto, says, “I’m trying to come up with unique ideas that allow the public to enjoy a particular house without having to leave their home.

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Are you making a great impression when someone meets you online? When a potential client looks you up, you want them to find the best you have to offer. You don’t want to be outdated or inaccurate, which is why it makes sense to review your online presence on a regular basis.

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Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites.

Jas Takhar

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Jas Takhar says, “My brand equity has shot through the roof” since he switched from traditional to online marketing.

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While Google Ads and LinkedIn Advertising can still increase lead volume, Facebook is the cheapest and most predictable source of buyer leads for our clients today.

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Social media is meant to be just that – social! While many people, especially Realtors, use it as a platform to get business, never...

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This is a quick guide about how to cold boot your new real estate website in case you haven’t yet found a technology partner that you understand (or understands you).

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Simply posting things on social media won’t do it. That’s talking at people, not with people. You should be responding to every comment on your social media, even if it’s just a quick “thanks!”

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Agents who operate as generalists are the most vulnerable to being replaced – whether by technology, or more likely, another agent who has developed a specialty niche in the market for themselves.