Realtors are intended to be “trusted” middlemen. What a future Realtor’s role might be requires a separate article but, with absolute certainty, it won’t be gatekeepers of MLS data.
CREA recently hosted 77 developers and programmers for a Realtor.ca “hackathon” to seek ideas that will improve the website. The winning proposal was developed by team propGram.
As a member of CREA, you own the website that has, on average, 300,000 accurate Realtor listings at any given time. Not to mention the 264 million visits and the 2.6 million leads generated from Realtor.ca – at no additional cost – last year alone.
I agree that Zillow should not receive for free the right to advertise a Realtor’s hard-won property listing. But consumers win big-time from competition. So will Realtors.
With media reports and international policy-making bodies pointing to Canadian real estate as a high-risk area for money laundering, it may be time for real estate brokers to ensure they’re prepared.
Starting today, Local Logic is partnering with CREA to provide property-specific neighbourhood data for Realtor.ca. The company says it collects and shares location characteristics to assist prospective buyers.
CREA and Florida Realtors recently signed a memorandum of understanding that will see the two Realtor organizations develop a mutually beneficial relationship for their members.