Tags Posts tagged with "Canadian Real Estate Association"

Canadian Real Estate Association

Patrick Arkeveld

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CREA has partnered with Lone Wolf Technologies to provide a new version of CREA WEBForms that includes unlimited document storage, forms, MLS integration and agent-level transaction management.

Barb Sukkau (Photo by Union Eleven Photographers)

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For her year as CREA president, Barb Sukkau adopted the theme of We R One. "It means we’re stronger together," she says. "As we move forward in these challenging times, it’s important for us to work together."

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Realtors are intended to be “trusted” middlemen. What a future Realtor’s role might be requires a separate article but, with absolute certainty, it won’t be gatekeepers of MLS data.

From left: CREA CEO Michael Bourque with propGram team members Bahar Eghtesadi, Reza Farahani and Maryam Moafi.

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CREA recently hosted 77 developers and programmers for a Realtor.ca “hackathon” to seek ideas that will improve the website. The winning proposal was developed by team propGram.

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As a member of CREA, you own the website that has, on average, 300,000 accurate Realtor listings at any given time. Not to mention the 264 million visits and the 2.6 million leads generated from Realtor.ca – at no additional cost – last year alone.

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CREA’s Board of Directors has voted to add sold and historical data to the property listings on Realtor.ca without the need for a login.

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I agree that Zillow should not receive for free the right to advertise a Realtor’s hard-won property listing. But consumers win big-time from competition. So will Realtors.

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Let’s examine the plans of the American online advertising company, Zillow, which has announced that they intend to enter the Canadian market.

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With media reports and international policy-making bodies pointing to Canadian real estate as a high-risk area for money laundering, it may be time for real estate brokers to ensure they’re prepared.

A screen shot of the new neighbourhood-specific neighbourhood data provided to Realtor.ca by Local Logic

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Starting today, Local Logic is partnering with CREA to provide property-specific neighbourhood data for Realtor.ca. The company says it collects and shares location characteristics to assist prospective buyers.