Few real estate salespeople seem to clearly understand the “products” people buy through them. There is a chain of products that clients expect to obtain when they use you to change their real estate portfolio.
This series of professional strategic business plan design articles can help you finally reach your sales expectations. It may even fill in many of those blanks that the industry courses and broker workshops overlook.
Now that we’re a quarter way through 2015: how do you feel you and your business are performing? Are you flourishing under your current business plan? Are you underperforming? Or maybe you’re running into similar issues that you faced last year?
Business planning has five primary components: purpose, recap of previous year’s metrics, goals and objectives, projections and tactics. Can you answer this question from a potential client: Why should I list with you? It is the same as asking “Why are you a Realtor?” or even “Who are you?”
REM (Real Estate Magazine) is Canada’s premier monthly magazine for real estate professionals. REALTORS®, real estate agents, sales representatives, brokers, owners, administrators, and other real estate industry stakeholders read REM every month for news, analysis, and commentary on Canadian real estate.
REM is independently owned and operated, and is not affiliated with any real estate association or board.