Hard words, but there is no nice way to say it – real estate advertising is bad, and it’s time for a change. Worldwide, the real estate industry breaks most of the advertising rules when advertising sellers’ properties.
Are you about to indulge in bombastic self-promotion with colossal photos and boastful, self-congratulatory slogans plastered everywhere? Or to encourage referrals and repeat clients, do you prefer to maintain a low-key style with regular contact?
Listing and selling property efficiently requires several components. One of the fundamental keys is to price the property accurately. Not too high, not too low but in the middle to help the client get the most money possible.
REM (Real Estate Magazine) is Canada’s premier monthly magazine for real estate professionals. REALTORS®, real estate agents, sales representatives, brokers, owners, administrators, and other real estate industry stakeholders read REM every month for news, analysis, and commentary on Canadian real estate.
REM is independently owned and operated, and is not affiliated with any real estate association or board.