Tags Posts tagged with "advertising"



Adobe Experience Cloud is designed to be an end-to-end solution that allows marketers to produce ads using Adobe creative software and then syndicate the campaign using one control panel.


According to a survey by MarketingSherpa, 82 per cent of respondents trusted print ads in newspapers and magazines as one of the main advertising channels used when making a purchase decision.


Since buyers aren’t normally duped, if the property isn’t properly prepared and/or priced correctly, no amount of advertising will move it.

A scene from the Coldwell Banker ad.


Coldwell Banker Real Estate’s ad titled Somebody to Love, a story about the joy pets bring to our home, has been scored as one of the highest-rated ads of all time, the company says.


Quebec real estate brokers are showing that real estate is not a kids’ game in a new province wide campaign that features children doing jobs usually handled by professionals.



Hard words, but there is no nice way to say it – real estate advertising is bad, and it’s time for a change. Worldwide, the real estate industry breaks most of the advertising rules when advertising sellers’ properties.


Marketing is an important part of any successful real estate career. Consumers are bombarded by thousands of messages each day, so the question is, “How does one rise above the din?”



When advertising to the general public, here are five lessons to remember to avoid complaints from your fellow real estate professionals, the general public or your provincial regulator.

Broadcasting vs narrowcasting


Are you about to indulge in bombastic self-promotion with colossal photos and boastful, self-congratulatory slogans plastered everywhere? Or to encourage referrals and repeat clients, do you prefer to maintain a low-key style with regular contact?

pricing a property accurately


Listing and selling property efficiently requires several components. One of the fundamental keys is to price the property accurately. Not too high, not too low but in the middle to help the client get the most money possible.