Two Alberta sales reps are looking for industry professionals to participate in a private beta test of a new referrals app prior to the launch in late spring.

Real Referrals, a mobile app, will connect users to a growing network of top real estate professionals in every market across the United States and Canada, says the company in a news release. A free tool to help salespeople profit from referrals, the app displays an individual’s profile to other users who seek to send a qualified referral into a chosen local marketplace. The value of the system is in the exchange of referral business, the company says.

“The app does not use an algorithm; it is powered by real people making genuine referrals,” says the news release. “Real Referrals can also be used by mortgage brokers and property managers.”

Founders Ed DePrato and Devin Stephens, both real estate agents, built the app when they realized there was a more efficient and cost saving way to capitalize on agent-to-agent referrals, says the release.



DePrato, president of Real Referrals, says, “We took an action that both of us (and everyone else in the industry) were doing every day and streamlined the process by capturing the information collection, tracking and execution into one place through the app.”

Users can keep their profiles at the top of their market by sending or accepting a referral, or by inviting real estate colleagues and peers to activate a Real Referrals profile. In addition to building real estate professionals’ businesses and networks and allowing them to make referrals to different markets, the Real Referrals App also has a CRM component. The Referral Management feature helps track and follow up on referral leads sent through the app.

“Agents spend thousands of dollars and endless time attending seminars with the hope of being remembered when someone else has a referral into their market,” says DePrato. “Our app places your profile into the hand of a sending agent at the moment they go to place a referral.”

For more information, visit their website.

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