By Yvonne Dick

From left: Rick Haws, president of Salefish; Andrea DeGasperis-Ronco, president of Opus Homes; and Roy Hobbs of Crescendo Real Estate Solutions.
From left: Rick Haws, president of Salefish; Andrea DeGasperis-Ronco, president of Opus Homes; and Roy Hobbs of Crescendo Real Estate Solutions.

Salefish, a cloud-based point-of-sale real estate software solution, has proven to be a hit with real estate developers, new home builders, salespeople and clients.

The software is being used to provide up-to-date information about the building lots and home design options in new developments.

Andrea DeGasperis-Ronco, president of Opus Homes, uses Salefish in several developments in the Greater Toronto Area. “Potential buyers of all ages use the kiosk and figure it out with little guidance,” she says. “For example, they can choose a lot first and find out which homes fit on it, or vice versa.  They can experiment with different homes on various lots and their availability options. They can look up lot premiums, square footages, prices…just about anything needed to help make an informed purchasing decision.”

The design firm RN in Vaughan, Ont., founded by Rob Nicolucci, is where Salefish software began. Canadian architects Nicolucci and Rick Haws created the concept in 2006. Their mission was to create an easier-to-use point-of-sale software system. From planning, building, buying or selling a home, the team wanted to make the process easier and provide more up-to-date information.

The software can also be used online by customers and sales reps prior to appointments with at the builder’s presentation centre.  They can browse listings and receive accurate and timely information, gaining details and pricing of individual properties or housing communities after a first meeting or before a showing. It is especially useful for projects involving multiple types of dwelling units. The software can also confirm that home models and lots are in accordance with zoning bylaws and architectural requirements.

Using their proprietary coding and technology allows Salefish to give buyers and builders live quotes and other information. For example, condo builders can show prospective owners which units are still available and the features of those units.

Price changes, site details, plans and more are done “live” between the builder/designer or seller. It can also be used on iPads and LED touch-display devices – such as in showrooms or on-site in a model home.

Salefish also offers an ActiveMatrix management console. This offers developers control over a project or portfolio of properties. Software tools help with the pricing of building calculations as well as individual units. Pricing adjustments can be made based on floor, unit, size, orientation and other criteria decided by the builder.

Potential buyers can search condos by size, floorplan and other factors that may be of interest to them. Viewing a map with all available units highlighted, buyers can see exactly where in a building or complex they would be living in relation to other buildings, units and amenities.

Clients pay for licensing, set-up and monthly fees to use the software.


  1. This is also true, David. In many cases I think Salesfish feels they are more applicable to new buildings and communities. It is one of many methods. Thanks for the comment.

        • Hello Sabine. I am on my phone but when I am back at my computer will see what I can do for you. If you are curious about how facts are checked in general, I can give you an overview of my own method:
          Talk to the people involved (product creator, users etc)
          Search for existing comparable or similar products (situations etc)
          Search for anything written in news or broadcast (Global, CTV, the Sun or Post Media chain etc) Two articles are better than one of course!
          Check out the websites of the companies involved for certain details or extra background – if a company is part of a group, depending on the topic I may check out the other group sites to see if they have information about it
          Ask an independant party or check with their information about a topic (for instance, statistics or specific technical points)
          Hope that helps,

  2. Or you could just meet with a sales rep. No monthly charges no licnesing fees and personal contact when buying a home. As well as a personal contact for any issues, follow up questions and negotiations.

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