Real Estate Wire (REW), a Canadian real estate portal for listings, new home developments and insights, recently announced improvements to its online agent tool, Market Pro Dashboard.
The dashboard gives agents a deeper view of key market data such as listing performance, comparables and lead sources.
“It’s a very competitive marketplace, especially now, so it’s critical for every agent to set themselves up for success,” says Ian Martin, director of industry development and partnerships. “Having access to current data and the right tools to make decisions with is key.”
The company says Market Pro Dashboard enables agents to:
- Monitor how each of their listings is performing
- Access pageviews and comparables, showing them where and how leads have found them
- Compare themselves to their competition by seeing how similar listings are performing
- Instantly access what prices and listings are most popular in their neighbourhood
“It can be hard to gauge interest levels on my listings off hand. I can get a good sense at open houses or the number of offers that come in, but it’s a little late by that stage,” says Peggy Hill, broker of record and CEO, Re/Max Hallmark Peggy Hill Group Realty. “Being able to see how all of my listings and marketing efforts are performing in one place is a huge help. It means I can confidently talk to my clients with tangible data and make changes without having to guess or estimate anything.”