Pillar To Post home inspection service and the Asthma Society of Canada are sponsoring the Toronto launch of award-winning documentarian Andrew Nisker’s new film Chemerical, which documents a family’s difficult transition towards a chemical-free lifestyle. 

Dan Steward, president of Pillar to Post Home Inspections, says that since his firm provides indoor air quality audits, “we feel that it is imperative that we encourage public engagement with their IAQ and bring awareness to the dangers that may exist within their immediate environment. We feel that Nisker has hit a home run in providing this information in an entertaining way, while arming viewers with tangible and simple ways to make a personal direct impact on their lives and immediate environment.”

Pillar To Post and the Asthma Society of Canada are sponsoring a premiere screening of the film at the Royal Theatre in Toronto on Tuesday, April 27 at 7:00 pm. Toronto audiences will see the film and also get an opportunity to discuss it with the producer. 

Chemerical, which recently premiered as runner up of the People’s Choice Awards at the Whistler Film Festival, documents a family’s difficult transition towards a chemical free lifestyle, while taking the audience on an eye-opening journey through the toxic effects and lifecycle of the everyday chemicals they use.

The film digs deep to explore the consequences of living in a chemical laden nation by raising the following questions: What are the chemicals doing to us and the environment? Do we need the chemicals we use on a daily basis? What would happen if an average family kicked the chemical habit for three months? Would their health improve? What effect will living a chemical free lifestyle have on the environment?  There have been over 5,000 toxic products removed from homes since the first screening of Chemerical in December 2009.

Nisker will also be appearing and screening Chemerical at the Green Living Show (Pillar To Post Booth, #1033) on Saturday, April 24 at 1 pm and Sunday, April 25 at 1 pm.

For information: www.pillartopost.com.

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