Heino Molls
Heino Molls

Heino Molls, REM’s founder and original publisher, died Monday, December 9th after a long battle with leukemia. He was 69.

He worked for many years as a cab driver in Toronto’s east end, but became a newspaper man after working for the Toronto Star’s distribution department.

He entered the real estate industry after being hired by the Toronto Real Estate Board, first as the distribution manager for TREB’s Real Estate News publication and then as an executive in charge of the MLS system.



During his time with TREB, Heino believed in the potential of new and mass media as a powerful tool for the real estate industry. He went on to create Real Estate TV, a cable television channel in the Toronto area which aired photos and tours of new listings.

In 1989 he founded a monthly trade magazine for the real estate industry in Canada – originally called Real Estate Marketing, but now known as REM.

Heino retired last year, as REM approached its 30th anniversary.

Well known and loved by many in Canada’s real estate industry, Heino will be dearly missed by his wife Sandra, sons Zakary and William – who succeeded Heino as publisher of REM – daughter Emily-Jean and grandsons Jasper and Charlie.

A private event will be held in Toronto for close friends and family. In lieu of flowers, please consider donating to the Canadian Cancer Society or the Princess Margaret Cancer Foundation.

13 COMMENTS

  1. I was deeply saddened to read about Heino’s passing. His tremendous passion for our industry is greatly appreciated. He built a great legacy that will carry on.

    My condolences to his family and all whose lives he touched.

  2. I first met Heino back in the early 70’s as a green EO for Vancouver Island Real Estate Board and he being with TREB. I thought “who is this guy coming to a meeting wearing jean?” It didn’t take very long to realize he was in a league of his own and my respect and admiration grew wholeheartedly. We lost a unique individual and my condolences go to his family and know their memories will carry them forward. Thanks for the memories Heino.

  3. I always read his columns which were witty and engaging. Such a loss to our real estate community! condolences to the family.

  4. Heino Molls a true gentleman will be sadly missed.
    It has been my pleasure to work with Heino and the REM team for many years.
    Rest in Peace my friend.

  5. As one of many contributors to REM, I owe my industry writing career to Heino and the publication he created. REM continues to be the platform for industry opinion, free from bias, carrying the voices of the naive and sophisticated in its issues from sea to sea. My condolences to Heino’s family and thank you to his memory.

  6. I am very saddened to learn of Heino’s passing.

    I met Heino about ten years ago at a real estate function. I found him to be a very gracious and warm personality, eagerly engaging in conversation, asking questions about others, but never talking about himself. He was to my mind a truly humble human being possessing a tolerant view of the world and humankind in general. That trait may have partially evolved from his time working as a cabby. The fact that he continuously moved forward vocationally, to the point of starting and successfully running a major publication, speaks volumes about his ability to grow as a person and a businessman. His Op-Eds herein always revealed his positive outlook on life and the high esteem he held for folks he worked with in the real estate industry. He was a good and caring man. All of this I gleaned from one five minute meeting with Heino.

    Rest in peace, friend.

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