More than 300 agents from Macdonald Realty in Vancouver – more than half of the brokerage’s sales force – have received the Certified Negotiation Expert (CNE) designation.
“In decades past, agents were the conduits of listing information,” says Macdonald Real Estate Group (MREG) CEO Lynn Hsu. “Now, there is an enormous amount of listing data readily available to the public online and the value proposition for the real estate agent has changed. Agents must provide cogent analysis of the data available, and expert negotiation skills to resolve conflict, build bridges and bring deals together for the benefit of all parties involved.”
Offered by the Real Estate Negotiation Institute (RENI), the CNE course applies up-to-date research in negotiation dynamics to the real estate sales process.
Suze Cumming, the Canadian director of the RENI, says Macdonald Realty is “the only brokerage in Canada to have successfully certified over 300 of their real estate professionals in this critical area of expertise.”