A world-wide targeted audience, a listing and lead-finding tool and a mini-website to promote individual agents and their farm properties are among the many benefits being offered by www.farmmarketer.com.
Launched in January 2008, the website was started by a group of farm real estate agents in Manitoba and is dedicated to promoting Canadian farms.
The website benefits both buyers and sellers. Real estate agents can advertise their properties to a target audience and anyone interested in a farm property will have access to listings from across Canada, and from a variety of agents and companies, says Tracy Brunet, general manager and CEO of FarmMarketer.com.
The site is dedicated to promoting Canadian farms, ranches and land for sale, with a goal to connect buyers and sellers worldwide. The site is open to agents, whether they have one farm for sale, or many. It is not available to for sale by owner properties.
Agent Package 1 offers unlimited farm listings for $69.95 per month plus GST. Package 2 gives an agent up to three farm listings for $29.95 per month plus GST.
“Each package gives the agent their profile and listings on the website. Listings can include up to 15 pictures and once a property is entered, the website will automatically generate a printable features sheet for that property. Other features include the ability to upload an informational brochure, track the hits for each property, and highlight their properties with a virtual tour,” Brunet says.
The Internet affects almost every area of life and has changed the way people buy and sell real estate, and that’s especially true in the case of farm real estate, she says. If an agent wants to market farm properties around the world, they would have to attend trade shows in foreign countries. This form of marketing is not cheap and takes the agent away from their home and business for extended periods, she says. “But the Internet has removed the barriers. Now agents can advertise listings and get them in front of international buyers.
“People looking to move to Canada can visit the website, which lets them search by province, farm type, price and agent.”
Almost 100 agents are currently on the website, which has had visitors from more than 140 countries including the United Kingdom, Germany, Norway, France and Japan.