The new JLL logo.
The new JLL logo.

Jones Lang LaSalle is now using the name JLL and has introduced a new logo.

The company says that “shortening its name to JLL is a natural evolution of the firm’s historically rich brand, recognizing that it is a truly global company located in multiple markets, with a wide range of expertise applied through many different client services.  It also represents its adaptation to different communication styles in different countries, languages and channels, and especially the use of digital and online.”

The JLL name and new logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Incorporated and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.

The company has also added a multi-residential investment brokerage team in its Edmonton office. A new service to JLL Canada, this highlights the firm’s continued expansion of its capital markets business offerings, the company says.



Paul Gemmel will serve as EVP and Samuel Dean as an associate. The team serves as the first multi-residential investment brokers in the Canadian offices.

Joining from CBRE, Gemmel and Dean specialize in the sale of multi-residential property acquisition, disposition, evaluation and consulting. Gemmel brings over three decades of experience to JLL and has facilitated the sale of over $2.5 billion of residential real estate. Dean has a skilled understanding of a variety of asset classes, with a focus in multi-residential real estate, the company says.

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