By Jeff Mowatt

You’ve probably heard that when you first deal with potential customers, you should share your elevator speech. In reality, I’ve found most of these verbal teasers of what you offer sound so contrived that they actually reduce trust. They often come across as trying too hard.

That’s why in this short video I share a different way of earning trust; both with current and potential customers.


  1. A couple of truths in this very short vid.

    It does not matter how smart you are or how well you know your business.
    1. Demonstrate you know the clients needs.
    2. Sum things up so they know you know.
    3. Listen.

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