By Michael Krisa

Too many agents try to be all things to all people with their marketing and as result, they get poor results. The more specific you can be targeting a specific niche or type of client, the more attractive your message will be because you can speak their language.

Watch the video or read more here.

Michael Krisa has a unique style that demystifies video marketing and helps brokers and agents alike implement this powerful strategy into their marketing mix, using nothing more than their mobile devices. Michael received his real estate license in 1989 and is a licensed real estate broker, a syndicated columnist and a freelance internet marketing consultant. As a sought-after speaker and trainer, he is best known for helping to utilize video and video marketing in a way that actually works to make Realtors money! With over 400 interviews to his credit, Michael has become recognized as “That Interview Guy”. Send him an email.


  1. I was just thinking about this recently! I have been in real estate for 2 years now and I feel that my message is now so clear since I have identified my perfect client! I know who I want to attract and I am marketing in a way that delivers the message clearly. This is so true! Thanks for the video!

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