By David Greenspan

A lot of the tech in our real estate industry is now about chasing leads. When did the world change so that homeowners are no longer people? Why is it always about chasing leads? Do we recognize what business we’re in? This is a people business, a relationship business. This is NOT a leads business. Treat people like people, and that is the start of your mindset shift to earning more business.



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2 COMMENTS

  1. You are Bang On David. Especially in our current social climate where the one on one, personal side of human interaction is dwindling, replaced with the use of electronic communication and social media I find getting out there and actually “talking” to someone and actually “meeting” someone rather than an email or text will go a long way towards building Mindshare.

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