By Ian Grace

Videos should now be an integral part of your marketing efforts, but don’t make it all about you. The purpose of the video is to sell the property, not a way to raise your profile.



Australian-born Ian Grace is acknowledged as the world’s leading authority on real estate advertising. Since 1994, he has delivered his programs throughout Australia, New Zealand, U.S.A, Canada and the U.K. He has been invited to speak at the NAR Realtors Conference nine times and is the only person outside North America, ever invited more than four times. Visit his website or send him an email.

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