Coldwell Banker enhances luxury real estate program

Coldwell Banker enhances luxury real estate program


Coldwell Banker Real Estate LLC has expanded its Coldwell Banker Previews International luxury program by enhancing its Previews agent certification program, broadening its global marketing offerings and increasing its digital and print content.

“Each enhancement we make ensures that agents are prepared to succeed in the luxury real estate market and can effectively collaborate with their peers in our global network,” says Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC.

Coldwell Banker’s Previews certification course includes an immersive approach to learning how to operate in the luxury real estate market. The new program, which pairs the experience of successful luxury agents with resources, provides learning, networking, marketing resources and mentorship, the company says.

A completely redesigned luxury website,, is designed to help collaborate and share marketing materials for listings with their peers in over 75 countries globally.

Coldwell Banker also unveiled its quarterly Homes and Estates magazine. The magazine features top listings alongside luxury lifestyle content and will be available globally on newsstands. The magazine will also be distributed to subscribers of Unique Homes and can be downloaded from the Previews Inside Out blog.


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