Century 21’s new Coaching Academy program aims to provide a proven system that incorporates expert guidance and effective tasks into their salespeople’s daily routine, the company says.

“The coaching academy doesn’t take time away from an agent’s busy schedule. It’s there for them while they work, providing and supporting the specific actions they need to take in order to grow their business every day,” says Martin Charlwood, vice chairman and CEO, Century 21 Canada. “It’s all about accountability and action. Ultimately, we want to do all we can to help every member in our organization succeed and this program has already had a proven impact.”

The program provides a coach-on-call, an online daily activity tracking system, weekly coaching webinars, a daily motivational message and an online training library.

“This program shifts power from local market trends and empowers agents with proven habits and skills for any situation,” says Rob Vivian, a C21 Coaching Academy presenter and sales rep. “Down market, work with buyers in this way. Up market, work with sellers in that way. We show them exactly how to apply real estate’s basics in specific, scheduled tasks so they are continuously productive.”


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