Guest Columns

Guest Columns

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Our mission at the Ontario Real Estate Association is to help all 78,000 members succeed in building stronger communities.

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To be a modern regulator, RECO must provide timely and helpful service. Consumers and registrants who contact RECO with inquiries or to file a complaint need to know what they can expect in terms of timely service.

Christopher Alexander is Executive Vice President and Regional Director of RE/MAX INTEGRA, Ontario-Atlantic Region.

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Real estate success is built on high-touch, emotional relationships between agents and consumers, which we cannot forget. This begs the question: will technology ever replace the human touch?

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Century 21 First Canadian has always prided itself in providing superior training programs for new sales representatives as well as support and mentorship for all salespeople we employ.

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Agents who operate as generalists are the most vulnerable to being replaced – whether by technology, or more likely, another agent who has developed a specialty niche in the market for themselves.

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I have been a lawyer and a Realtor for more than 30 years. It is readily apparent that both of these professions share the same challenges today.

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Last year, following a competitive RFP process, RECO worked with consulting firm CamProf Inc. to launch a formal and rigorous review of all aspects of the Mandatory Continuing Education (MCE) program.

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When I began my tenure, I was repeatedly asked the question, “Where are buyers coming from?” Being unable to answer the question, created the need for a solution that, I have to think, has been contemplated before.

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No longer simply an administrator for the membership, the boards, individually and collectively, must create an environment for Realtor success. Realtors need strategies to remain relevant to the consumer.

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RECO believes REBBA and the code have served Ontario consumers well, but the legislation could be updated to better protect consumers and maintain strong public trust in the profession.