Columnists

Columnists

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If your business is down and your enthusiasm is waning during the pandemic, here’s a tip proven to boost revenues and put more spring in your step.

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Well, turns out I need to self-isolate for 14 days? Piece of cake! I’ve got plenty of groceries, dozens of TV channels and a loooong list of things to do around the house – seriously, a total piece of cake!

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Just before the pandemic hit, I went on holiday. And I couldn’t help myself. What was supposed to be a vacation turned into a Disney master class about marketing and service.

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Drink your ice cream. We call it an adult milkshake. No ice cream maker? No problem. On the patio or at the dining room table for guests or family, this adult treat might be a surprise.

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COVID-19 has impacted all sectors of the economy, including real estate. The uncertainty is particularly challenging for homeowners who are at a crossroad in their relationship or in the process of separating.

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COVID-19 showed me that, notwithstanding one’s legal rights, landlords and tenants can co-operate, especially since their survival was interdependent. This is especially true during the height of COVID-19.

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In a downturned economy, many sales reps will either join teams to survive or begin searching for salaried employment to weather through the storm.

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Taking this time to warm up properly by investing in yourself and your business means that you won’t risk crashing or burning out your engine when the race restarts.

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Real estate regulators have a crucial role to play in how the industry adapts and pivots through the stages of the pandemic and how it recovers afterwards.

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In many years of practising real estate law, I can honestly state that this OREA clause is the worst real estate clause I have ever seen.