Advice for Agents

Advice for Agents

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It is one thing to pick up the phone and prospect during normal times, and quite another during a recession or depression.

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As Canadian cities begin to strategically reopen after months in quarantine, I believe that now is the time to be communicating with your database in preparation for the resurgence of the real estate market.

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If your business is down and your enthusiasm is waning during the pandemic, here’s a tip proven to boost revenues and put more spring in your step.

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Online lead generation has become an effective strategy for Realtors if done right. Lead generation strategies are used to attract and then convert a prospect into a client, using the power of social and digital advertising tools.

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With so many new restrictions placed on how we conduct business and what we can and cannot do, it might feel like your freedom has been taken away. But it hasn’t.

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Here’s an overview of how agents can best serve their clients during this time while following local real estate board guidelines, plus a look at how these changes could impact the future of real estate sales.

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While traditional cold calling has become more challenging, does this mean it no longer works? Avoid these five common mistakes.

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With more than 130,000 real estate agents and brokers in Canada, it’s easy to get lost in the crowd. So how do you stand out?

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The hardest part of your real estate business is getting the client. Although buyers are always great to have in the pipe, sellers give you the control over the deal and give you the opportunity to even double-end the deal.

Lasswell says it’s all about leveraging what you have and making the most of it.

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Eileen Lasswell, broker at Chestnut Park Real Estate in Toronto, says, “I’m trying to come up with unique ideas that allow the public to enjoy a particular house without having to leave their home.