Advice for Agents

Advice for Agents

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Videos should now be an integral part of your marketing efforts, but don’t make it all about you. The purpose of the video is to sell the property, not a way to raise your profile.

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According to a survey by MarketingSherpa, 82 per cent of respondents trusted print ads in newspapers and magazines as one of the main advertising channels used when making a purchase decision.

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Having the courage to connect with people is what will build your business, says David Greenspan in this short video.

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If your client is serious about selling in January or February, help them along by offering them a home staging consultation.

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You can gain tremendous trust with customers by simply following these five unwritten rules of customer confidentiality. Ignore them at your peril.

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I have now given more than 30 seminars about the new Cannabis Act to real estate brokerages, real estate boards and landlord groups.

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Selling a home that has challenging neighbours adds another level of complexity. But it can be done! Jasmine Lee, a broker with Re/Max Hallmark Realty in Toronto, had a neighbour issue with one of her sales.

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Once your sphere and database have been exhausted you need a new source for clients. There are offline methods for developing leads and clients, but online is where it’s at these days.

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In real life, and especially in sales, it’s your emotional quotient that will make you successful rather than your intelligence quotient. In this video, Bruce Keith gives you a formula for success.

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When it comes to your email marketing over the holidays, I recommend that your monthly newsletter be sent before Dec. 15.