Advice for Agents

Advice for Agents

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Think about emotion rather than logic when you write a headline to a blog or an ad. Speak to the emotional side of the brain.

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While Google Ads and LinkedIn Advertising can still increase lead volume, Facebook is the cheapest and most predictable source of buyer leads for our clients today.

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You hear it all the time – use video as part of your strategy. Yet so many people are too self conscious about the way they look and sound on camera.

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In cases where the failure to close the transaction was due to the buyer being unable to secure financing because their bank/financial institution refused to fund, this proved a lot trickier for those transactions.

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FSBOs are one of the hardest groups to market to, appeal to, talk to and get listings from. They’re very resistant, because they’ve made up their mind that they don’t need the help of a Realtor to sell their home.

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Social media is meant to be just that – social! While many people, especially Realtors, use it as a platform to get business, never...

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When Realtors saw the Collaborative Practice Toronto booth at the recent Realtor Quest trade show in Toronto, many “were surprised we were there,” says Eva Sachs, a member of the team of divorce professionals.

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This is about implementing and sticking to the right habits. If it’s not right for you, you will not stick to it and it will not work. That’s just human nature.

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I am constantly asked for advice about whether Airbnb is permitted and if the guests can be considered tenants. These are not easy questions to answer.

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If you’re not measuring, you're not marketing. Pay attention to the open rate of your marketing email to gauge whether or not it’s effective.