Authors Posts by Robin Wilding

Robin Wilding

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Robin Wilding is the creative mind behind The Lead Gen Factory and The Realtor Pipeline. The Lead Gen Factory is a boutique real estate online marketing company hyper-focused on lead generation; The Realtor Pipeline is a digital DIY platform showing Realtors how to generate online leads, lead conversion, Social Media Marketing, sales pipeline building, and more. She also leads The Realtor Pipeline Facebook group, a group for Realtors to learn new online techniques, technology and share best practices.

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Once your sphere and database have been exhausted you need a new source for clients. There are offline methods for developing leads and clients, but online is where it’s at these days.

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People want nice people, active in their community, people they relate to – who just happen to be great at real estate. How do you accomplish this?

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People want to know who you are, what you’re about, what they have in common with you and what you have to offer. Does your website portray that?

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Every real estate professional wants the biggest bang for their marketing bucks. But how do you make that happen? Here are the best places to spend your digital marketing dollars for the best possible return.

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To do Facebook advertising well and stand out from everyone else, you need to be unique and more authentic with your ads. Make your ads about the viewer and their needs.

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Earning leads from your real estate website isn’t magic – it’s science. Asking for the business is a well-known concept in offline real estate lead generation, but you need to ask for it online too.

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If a potential client reads your short bio, a.k.a. the “about me”’ page of your website, will it sway them from the competition? Or will it land you firmly in the middle of the crowd?

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The effectiveness of your branding can be determined by examining a myriad of factors and asking questions while you look at your website, social profiles and logo.

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Facebook ads are a great advertising resource for real estate professionals. However, it isn’t easy. You need to try out a few concepts to figure out what works for you.

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Blogging has become as much of a buzzword as “hash tags”. But much like hash tag, many people don’t really understand the purpose of it. Realtors are told "you should blog." But why?