Authors Posts by Michel Friedman

Michel Friedman

Broker Michel Friedman is business development and special projects manager at Forest Hill Real Estate (Signature Branch) in Toronto, where branding is one subject covered in the brokerage’s Star Agent program. Call 416-929-4343 or send him an email.


Switching from a non-brand to brand brokerage does not automatically increase one’s business. Branding oneself as an individual is absolutely necessary in our industry.


The new Ontario Bill-55 has been created to solve the growing problem of phantom offers in real estate. The question is, will that eliminate phantom offers? In my opinion, no.


Even with high tech advances and licensing authorities tying our hands behind our backs, real estate is still a “peoples’ business”. Here are 15 reasons why you should use a Realtor.

database referrals


I often see real estate sales associates refer to themselves as “professionals”. Is real estate a profession? Why do we we try and disguise ourselves as being a “professional” rather than a salesperson?


If a new salesperson is looking for a place to work, they have lots of choices. There are many different kinds of real estate brokerage models. But there are no easy solutions. We must work hard for our money.