Broker Michel Friedman is business development and special projects manager at Forest Hill Real Estate (Signature Branch) in Toronto, where branding is one subject covered in the brokerage’s Star Agent program. Call 416-929-4343 or send him an email.
I often see real estate sales associates refer to themselves as “professionals”. Is real estate a profession? Why do we we try and disguise ourselves as being a “professional” rather than a salesperson?
If a new salesperson is looking for a place to work, they have lots of choices. There are many different kinds of real estate brokerage models. But there are no easy solutions. We must work hard for our money.
REM (Real Estate Magazine) is Canada’s premier monthly magazine for real estate professionals. REALTORS®, real estate agents, sales representatives, brokers, owners, administrators, and other real estate industry stakeholders read REM every month for news, analysis, and commentary on Canadian real estate.
REM is independently owned and operated, and is not affiliated with any real estate association or board.