Authors Posts by Marly Broudie

Marly Broudie

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Marly Broudie is the founder and CEO of SocialEyes Communications, a digital marketing firm based in Toronto. She works with several top-producing agents helping them with their digital marketing – everything from their brand, to social presence, data base building and lead gen.

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Whether you are investing time, money or both, it is crucial to see a return on investment on your social media in terms of reach, brand building, lead generation, and yes, sales.

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Online lead generation has become an effective strategy for Realtors if done right. Lead generation strategies are used to attract and then convert a prospect into a client, using the power of social and digital advertising tools.

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During the last five to six weeks, Realtors across Canada have been adapting to this new “normal” and are pondering what’s to come post COVID-19. What will the market do when all of this is said and done? What will post-quarantine life look like?

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The reasons why people have to buy or sell is still the same now as it was before the COVID-19 virus hit but the process has changed. Here are four creative and technologically advanced ways to showcase a home.

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Forty-seven per cent of real estate businesses say that social media results in the highest-quality leads versus other sources.