Authors Posts by Mark Brodsky

Mark Brodsky

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Mark Brodsky has been working with Realtors since 2008, producing monthly newsletters and social media management. Send him an email or visit his website.

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What part of your real estate practice holds the most value? Your list of happy past clients. Email is the last broadcast channel available to reach everybody on your list.

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If you’re not measuring, you're not marketing. Pay attention to the open rate of your marketing email to gauge whether or not it’s effective.

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“I don’t like the way I look on camera,” or “I don’t like the way I sound.” Here’s some tough love: you need to get past this. Nobody likes how they look on camera.

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Facebook is a business and wants you to spend money advertising with it. Is it a good deal?

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Using tools like Hootsuite and Canva can make posting on social media easier, and they are free! Watch Mark Brodsky’s short video to learn more.

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. I think it makes much more sense to spend your time and money marketing to your past clients – this is where email comes in.

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When it comes to your email marketing over the holidays, I recommend that your monthly newsletter be sent before Dec. 15.

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One of the many benefits of using marketing tools like email and social media is the ability to automate. Once the systems are set up they work in the background, leaving you more time to do more important things.

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With the average Canadian spending 24.5 hours a week on social media sites such as Facebook, according to Media Technology Monitor, you can’t ignore social media.

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There are two main differences between the people you’re connected to using email and those you who liked or who followed you on social media.