Authors Posts by Mark Brodsky

Mark Brodsky

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Mark Brodsky has been working with Realtors since 2008, producing monthly newsletters and social media management. Send him an email or visit his website.

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The pandemic has changed the way Realtors market themselves. The days of open houses and door knocking are behind us and while they may return in the future, your marketing machine has to work now.

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Marketing yourself or your business online is critical. Make sure that you’re easy to find and that the information is up-to-date. Here are three things you should think about.

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You may be using Instagram, but are you maximizing it? Are you increasing your exposure and getting more attention?

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Are you making a great impression when someone meets you online? When a potential client looks you up, you want them to find the best you have to offer. You don’t want to be outdated or inaccurate, which is why it makes sense to review your online presence on a regular basis.

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If you’re using email to stay front of mind with your clients, that’s terrific. Here’s a primer on which numbers to pay attention to and how you can use them.

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What part of your real estate practice holds the most value? Your list of happy past clients. Email is the last broadcast channel available to reach everybody on your list.

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If you’re not measuring, you're not marketing. Pay attention to the open rate of your marketing email to gauge whether or not it’s effective.

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“I don’t like the way I look on camera,” or “I don’t like the way I sound.” Here’s some tough love: you need to get past this. Nobody likes how they look on camera.

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Facebook is a business and wants you to spend money advertising with it. Is it a good deal?

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Using tools like Hootsuite and Canva can make posting on social media easier, and they are free! Watch Mark Brodsky’s short video to learn more.