Authors Posts by Mark Brodsky

Mark Brodsky

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Mark Brodsky has been working with Realtors since 2008, producing monthly newsletters and social media management. Send him an email or visit his website.

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One of the many benefits of using marketing tools like email and social media is the ability to automate. Once the systems are set up they work in the background, leaving you more time to do more important things.

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With the average Canadian spending 24.5 hours a week on social media sites such as Facebook, according to Media Technology Monitor, you can’t ignore social media.

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There are two main differences between the people you’re connected to using email and those you who liked or who followed you on social media.

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The words may be a little different each time, but the message we hear so frequently is the same: you should be on social media. But why? And how?

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If you’ve had a Facebook Business page for any length of time, you’ve likely noticed that the number of people seeing your posts has been dwindling.

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To keep those buyers and sellers coming, you need to keep the pipeline filled – it’s the one thing you must never neglect. Here are some tips to help you do exactly that in the new year!

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You may be connected to thousands of people on social media channels, but those channels own that connection and your content. When you have someone’s email address, you own it.

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Email marketing is a great way to stay in touch with past clients and prospects, but it’s not enough. You must also continue to build your list by adding new people all the time.

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As a small business owner myself, I know the importance of spending limited marketing dollars wisely. That’s why it’s so important to measure the results you’re getting.

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To stay top-of-mind, you must constantly be in touch with your client base. Email marketing and social media are great ways to reach many people quickly; the challenge is creating or finding great, relevant content to share.