Australian-born Ian Grace is acknowledged as the world’s leading authority on real estate advertising. Since 1994, he has delivered his programs throughout Australia, New Zealand, U.S.A, Canada and the U.K. He has been invited to speak at the NAR Realtors Conference nine times and is the only person outside North America, ever invited more than four times. Visit his website or send him an email.
There are three components to getting the best photos of your listings: quality, timing and subject matter. In this video, Ian Grace explains how most salespeople get it backwards when preparing their ads.
“It still amazes me how many real estate agents don’t speak to their customers if the advertising hasn’t worked and they didn’t get people to an open house.” Watch Ian’s short video about communicating with your clients.
Hard words, but there is no nice way to say it – real estate advertising is bad, and it’s time for a change. Worldwide, the real estate industry breaks most of the advertising rules when advertising sellers’ properties.
REM (Real Estate Magazine) is Canada’s premier monthly magazine for real estate professionals. REALTORS®, real estate agents, sales representatives, brokers, owners, administrators, and other real estate industry stakeholders read REM every month for news, analysis, and commentary on Canadian real estate.
REM is independently owned and operated, and is not affiliated with any real estate association or board.