Authors Posts by Ian Grace

Ian Grace

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Australian-born Ian Grace is acknowledged as the world’s leading authority on real estate advertising. Since 1994, he has delivered his programs throughout Australia, New Zealand, U.S.A, Canada and the U.K. He has been invited to speak at the NAR Realtors Conference nine times and is the only person outside North America, ever invited more than four times. Visit his website or send him an email.
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Videos must be part of a complete marketing campaign when selling a property. Ian Grace explains in this short video.

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Online video accounts for 74 per cent of all online traffic. If you are not using videos to help sell your listings, you’re doing your clients a disservice. Here’s why.

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Videos should now be an integral part of your marketing efforts, but don’t make it all about you. The purpose of the video is to sell the property, not a way to raise your profile.

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There are three components to getting the best photos of your listings: quality, timing and subject matter. In this video, Ian Grace explains how most salespeople get it backwards when preparing their ads.

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“It still amazes me how many real estate agents don’t speak to their customers if the advertising hasn’t worked and they didn’t get people to an open house.” Watch Ian’s short video about communicating with your clients.

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Most agents, once they have lost a listing, never see that seller again. But those who think outside the box have struck a goldmine. Watch this video for more.

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Hard words, but there is no nice way to say it – real estate advertising is bad, and it’s time for a change. Worldwide, the real estate industry breaks most of the advertising rules when advertising sellers’ properties.

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How would you like to win the listing before you even get to the presentation? Sometimes it’s the absolute basics that can be so powerful – but they are often neglected or overlooked entirely.

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I’ve been teaching real estate advertising internationally since 1994 and I find a great way of helping Realtors to write their ads, is to imagine you are talking to a friend over the phone.

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To give great customer service, you need to know what your customers need, want, expect, deserve and demand. How do you find that out? Customer surveys.