Authors Posts by Barry Lebow

Barry Lebow

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Barry Lebow, FRI, Master-ASA, ABR, SRES, is one of Canada’s most recognized real estate authorities. Now in his 51st year of professional real estate, Barry has been honoured by many real estate associations for his work in the profession. He has testified in more than 500 trials across North America. He is the founder of the Accredited Senior Agent designation program. A teacher, trainer and educator, he is a broker at Re/Max Ultimate Realty in Toronto. Contact Barry by email.

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I have a friend. Based on volume, her sales propel her into the ranks of the top five per cent of salespeople but based solely on commissions earned, she never tops $100,000 per year.

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At the fall NAR Expo in Boston I picked up Selling Luxury Homes by Jack Cotton, a Sotheby’s broker from Cape Cod. I could not put it down.

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An experienced manager told me “Never show the public expired listings. They will get those prices into their heads.” I did not agree because the opposite is true. Expired listings have power.

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This is my continuing series about the future of real estate and teams. Many of us, as mortals are apt to do, reflect and...

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Buyers are backing out of deals – they bought but could not sell (at their price) their own home. In many cases, one sale leads to a chain of sales and that first deal can cause problems for four or more other sales up the line.

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Some brokerages embrace teams but others are threatened by them. In order to attract strong teams, a brokerage must provide value for them, and it has to be flexible in respect to commission splits.

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This no nonsense, no fluff, meat and potatoes book by Steve Silver called "Foundations for Success" is a great Canadian real estate training guide, available now on Amazon.ca or directly from his website.

leave a brokerage

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The number one reason to leave a brokerage is ethics. Not sure if you should stay or leave? Ask yourself, what are the ethics of your present office and are they in sync with your own values and beliefs?

Dave Franco setting the agenda in the movie "Unfinished Business".

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Is dressing for success important in real estate? I know that many of you believe that you can sell real estate wearing jeans and a baseball cap, and I acknowledge that you can – for the short game. But for the long term, the lesson this man related shows that being a professional is about image.