Authors Posts by Ross Wilson

Ross Wilson

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Ross Wilson is a retired real estate broker with extensive experience as a brokerage owner, manager, trainer and mentor over a highly successful 44-year career. His book, The Happy Agent – Finding Harmony with a Thriving Realty Career and an Enriched Personal Life is available where print and e-books are sold, including the TREB, MREB, RAHB and OMDREB stores. Visit Realty-Voice.com.

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If you’re representing a buyer, I caution you to be selective about the information you share; don’t gab too much.

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I’ve witnessed all sorts of presentation styles, most of them appallingly amateurish. I’ll delve a little further into the subject, sometimes somewhat bluntly.

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Nowadays, it’s common practice for listing agents to refuse the buyer’s rep the opportunity to participate in the presentation. They insist that offers be faxed or emailed. In my opinion, that’s a mistake – a big one.

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First-time home buyers sometimes suffer from misinformation from unreliable sources. As their trusted representative, it’s your job to educate, to gently coach and coax them into home ownership.

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Is the bully offer system undermining consumer confidence? Absolutely, but until the rules change, fair buyers must be prepared to respond to bully offer scenarios by viewing the property at the earliest opportunity.

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Bidding wars can be emotionally challenging and exceedingly expensive. If they lack sufficient financial clout or the stamina to continue, and/or prefer to avoid paying top dollar, tell them to walk away.

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When should you encourage your buyer to walk away from a war? Does the procedure involve a logical strategy for buyer or seller, or does it all boil down to gut feeling?

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Since boundaries with family can naturally be blurred, it’s best to establish similar clear limitations, professional boundaries and expectations before entering into a principle/agent contract with loved ones.

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In this second of a three-column series on working with family and friends, let’s briefly address the fundamental decision involved with working for a friend or family member.

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Since relatives already know you, you’d think the process would be easier, but it ain’t necessarily so. There’s usually no need to convince them to trust you personally, but professionally may be an entirely different matter.