Authors Posts by Michael Krisa

Michael Krisa

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Michael Krisa has a unique style that demystifies video marketing and helps brokers and agents alike implement this powerful strategy into their marketing mix, using nothing more than their mobile devices. Michael received his real estate license in 1989 and is a licensed real estate broker, a syndicated columnist and a freelance internet marketing consultant. As a sought-after speaker and trainer, he is best known for helping to utilize video and video marketing in a way that actually works to make Realtors money! With over 400 interviews to his credit, Michael has become recognized as “That Interview Guy”. Send him an email.
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In this video, Michael Krisa outlines the six best practices to consider when handling negative reviews in a public forum. Watch the video or read the story.

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In all the years that I have been teaching how to make videos to Realtors, I have discovered that we learn by watching others – other agents that are actually doing video.

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There’s one promise that your clients won’t forget or forgive if you don’t deliver... and there’s an easy solution to make sure it doesn’t happen.

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An overwhelming need to be approved, accepted, understood, needed and loved will cause you to be over-compliant, conforming and insecure.

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Too many agents try to be all things to all people. The more specific you can be targeting a specific niche or type of client, the more attractive your message will be because you can speak their language.

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Before you decide to make that transition into the luxury market there are things you need to know…things that may save you a lot of heartache, time and money.

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Direct buyers are hybrid firms that buy properties from sellers, fix them up, and sell them – but not like the old distressed-buyer/ “I pay cash for any house” model that’s been around forever.

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The modern-day discount broker is back with a vengeance! In this video, Michael Krisa talks about why this time the wave of discount brokers may be here to stay. Here’s how to compete.

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Facebook Live video is a Realtor’s best friend and can differentiate you from your competitors, portraying you as the celebrity authority that people come to know, like and trust.

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We live in a connected age where people’s patience is low and their demands are high, so even if you return their call in an hour, to them it feels like an eternity.