Authors Posts by Catherine Willems

Catherine Willems

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Self-described geek, artist and fledgling hockey goalie, Catherine Willems has been in marketing for over 25 years and focused on digital since it became a thing. Since starting her own business in 2009, she’s helped over 100 clients across two continents achieve online marketing success. As the owner of Realty Marketing, she says she has faced the same entrepreneurial struggles as many of you and can pass on her learnings to give you back your late nights and weekends. Book a free consult today or call 416-994-2332.

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You’re competing with a lot of other agents for those coveted listings and buyers. So how do you stand out in such a crowded marketplace? It all starts with your brand.

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Not every prospect or lead makes a good client. You’ve likely heard of the 80/20 rule, also known as the Pareto principle.

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A common challenge I hear when talking to Realtors centres around conversion and the frustration of not being able to turn leads into clients. Here are five reasons why leads don’t convert.

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The right leads are easier to convert, which means you spend less time chasing and more time selling. So, how do you attract the right leads to your business?

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With thousands of Realtors available to choose from, what makes you stand out from the crowd? When was the last time you really evaluated your online presence?

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Real estate is an exciting and dynamic profession. It’s also one of the hardest careers in which to succeed. With so many real estate...