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Anyone who has been in this business for any length of time knows how precarious our careers can be. If we don’t sell we don’t make money. Unfortunately, that kind of uncertainty makes us an easy target for scammers.

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Debbie Hanlon has added one more title to her resume: children’s book author.

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Debbie Hanlon, broker/owner of Coldwell Banker Hanlon in St. John’s, Nfld., was recently named to Atlantic Business Magazine’s list of the Top 50 CEOs of 2006....

Hanlon Realty raised $1,000 for a local school lunch association, From left: Sales reps Debbie Hollett and Amanda Arsanault; office administrator Darlene Boone; and sales reps Debbie Penney, Jesse Gibbons and Paul Brewer.

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Hanlon Realty of St. John’s, Nfld. has put its tour bus to good use this summer. In June the brokerage participated in the Mundy Pond Regatta in west end St. John’s.

Hanlon Realty’s community bus.

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Hanlon Realty owner Wayne Hanlon bought a bus and wrapped the vehicle in his company logo. He then gave it to his agents to use at local events in the hopes of getting some exposure.

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The Newfoundland and Labrador Association of Realtors (NLAR) has awarded Coldwell Banker Hanlon with the Community Service Award for 2007.   Coldwell Banker Hanlon...

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There’s one other thing you have to do with your Facebook page to really kick in the likes and generate genuine engagement that does lead to business.

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I developed a For Sale By Owner System based on the psychology of selling. The truth is, people don’t make decisions based on facts; they make them based on emotions and then justify them with facts.

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Breaking with tradition can be a great way of standing out in a sea of subdivisions all vying for the buyer’s dollar.

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Do the math and a subdivision would seem to be the best way to make the most money with the least amount of work for a real estate agent.