By Alex Camelio
For the last 20 years, real estate agents have been using websites to generate leads. However, Chris Laberge, a social strategist and lead generation expert, says after driving more than 40,000 users from Facebook to agent websites in the last quarter, a lot of websites out there aren’t optimized for lead capture.
Does your website pull in leads daily? Weekly? Monthly? Often, if you’re not generating leads from your website it’s because your lead forms and landing pages aren’t positioned to do so.
The content on your site is as important as the ad copy that brought them there in the first place. A poorly crafted landing page or a confusing lead form causes your audience to leave without submitting their information. Once they leave, they are likely gone forever. So, don’t let that happen to you!
To ensure your lead forms are optimized for prospect capture, make sure you’re doing these four things. Watch the video or read Laberge’s story here.