The board commissioned a study by Ipsos Reid that shows “significant numbers of Toronto residents planning to leave the city when they move,” says the board. TREB’s campaign includes a new web site (www.LetsGetThisRightToronto.ca), advertising, social media, and other tools.
The poll found that 25 per cent of Torontonians expecting to move in the next two years are planning to leave Toronto for the 905 regions. In contrast, only three percent of 905 residents expecting to move in the next two years are planning to come to Toronto. TREB says the poll found “important links to the Toronto Land Transfer Tax, with 75 per cent of people in Toronto and the 905 regions who are expecting to move in the next two years saying that they are more likely to move outside of Toronto specifically because of the Toronto Land Transfer Tax.”
It says 66 per cent of those surveyed support plans to repeal the tax and 77 per cent of Torontonians who recently purchased a home in Toronto feel that they received little or no added value in city services for the amount of tax paid.