Digital messages are notoriously misinterpreted because of the intrinsically cold anonymity. Because there’s no voice inflection or casual remarks, no smiles thrown into the mix, choose your words and phrases carefully.
Robot real estate agents aren’t about to take over the industry, but more brokers and agents are seeing the benefit of chatbots – software programs that can engage in conversations – to help them do business.
Door hangers, mailers, bus benches, billboards…these are all tactics that have been taught in sales and more specifically real estate sales for what seems like forever. That doesn’t mean there isn’t another way though.
Most agents destroy their chances of success when farming before they even begin. The first “secret” to farming successfully is to select the right market. Michael Krisa explains how in this short video.
REM (Real Estate Magazine) is Canada’s premier monthly magazine for real estate professionals. REALTORS®, real estate agents, sales representatives, brokers, owners, administrators, and other real estate industry stakeholders read REM every month for news, analysis, and commentary on Canadian real estate.
REM is independently owned and operated, and is not affiliated with any real estate association or board.