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If you’re like many small business owners, you’re focused on building your brand. Even if you work for a broker, you may want to build the brand and help your clients and local community see you as a real estate expert. Every time you contact a client, write a personal note or help a buyer or seller achieve their real estate dreams, you’re building your brand and expanding your reach. Every connection you make with your clients is an opportunity to build your brand. Here’s how Referral Maker CRM can help you build your brand.

Commit to lead generation.

Lead generation is essential for growing your business. When you work by referral, your lead generation involves keeping in touch with your database through calls, notes, Pop-Bys and sending your Marketing Flyers and eReports each month. Consistency is key—it’s important to commit to your proactive lead generation activities each day so you can position yourself as the expert of your real estate market. Referral Maker CRM is a real estate CRM that helps you stay on track by reminding you who to contact and when. It builds your lead generation into your day so you won’t forget it.

Build personal relationships.

Referral Maker CRM makes it easy to stay in touch with your clients. Not only do you know when to contact them, you can also keep notes about your clients, such as their children’s names, profession, hobbies, etc. Update the information wherever you are with the Referral Maker CRM app. When you stay up-to-date on what’s going on in your clients’ lives, you can find new ways to serve them and offer unexpected extras. The stronger your relationship with your clients, the more trust you’ll build.

Build your reputation.

When you work by referral, your reputation is your best advertising. Consistently staying in touch with your clients allows you to build trust with them. Over time, you’ll develop a strong reputation among your clients and their networks and be the agent they want to work with. Referral Maker CRM not only keeps you on track, it allows you to set goals for your business and personal life.

Are you using Referral Maker CRM? If not, it’s never too late to start. Take charge of your business this year! Visit ReferralMaker.com for more information.

Headquartered in Carlsbad, CA, Buffini & Company is the largest real estate coaching and training company in North America. Founded by real estate expert and master motivator Brian Buffini, the company provides a unique and highly-effective lead generation system and comprehensive business coaching and training programs, which have helped entrepreneurs in 37 countries improve their business, increase net profit and enhance their quality of life.