Realtor.ca is adding school catchment information for consumers looking at property listings on the site. The information will roll out nationally in phases, with 80 per cent of school boards in Canada available by September.

Cities where the information is now available are Toronto, Montreal, Vancouver, Calgary, Ottawa-Gatineau, Edmonton, Quebec, Winnipeg, Hamilton, Kitchener-Waterloo, London, St. Catharines – Niagara, Halifax, Oshawa, Victoria, Windsor, Saskatoon and Regina.



Cities to be added by September are St. John’s, Barrie, Kelowna, Abbotsford-Mission, Sudbury, Kingston, Saguenay, Trois-Rivières, Guelph, Moncton, Brantford, Saint John, Peterborough, Thunder Bay, Lethbridge, Nanaimo, Kamloops, Belleville, Chatham-Kent, Fredericton, Chilliwack and Sherbrooke.

An additional feature allowing parents to search for a property within a particular school’s catchment area will be available later in the fall.

“We’ve learned that when the consumer interacts with hyper local neighbourhood data, they’re three times more likely to convert into a lead for a Realtor” says Patrick Pichette, vice president, Realtor.ca.  “Since launch, we’ve seen very strong engagement with the school data, which is five times more popular than any other lifestyle category on Realtor.ca.”

Earlier this spring, CREA partnered with Local Logic to add neighbourhood-specific lifestyle information to the site’s property listings.

1 COMMENT

  1. What CREA hasn’t done is explain how to see these catchment areas — it is buried rather deeply.

    What you need to do when looking at the detail page for a listing is to click the “Neighbourhood” button, then click the “Elementary Schools” or “High Schools” tab, then click the icon for the school of interest on a mini map that appears. The catchment area then appears (if available) as a shaded polygon on this small map.

    Unfortunately, this mini map does not include properties for sale. When you go back to the main map to see properties, the catchment area is not shown.

    What needs to be done is to be able to show the catchment area for a favourite school overlaid on the main map. Then you can see in an instant which properties are located within the catchment area.

    2c

Leave a Reply