Picket Fence in Front of HousesA study released by Seattle-based Redfin says homes with listing photos taken with digital single-lens reflex (DSLR) cameras sell for more money than those with amateur photos.

The study analyzed homes priced between $200,000 and $1 million, listed and sold in 2013 across 22 major markets. Analysts compared home-selling success rates for homes professionally photographed with a DSLR camera versus those with listing photos taken with an amateur point-and-shoot camera. The study’s main conclusions include:

* For homes priced between $400,000 and $499,999, professionally photographed homes sold for an average of $11,200 more than homes with amateur photos. Professionally photographed homes priced between $200,000 and $1 million sell for $3,400 to $11,200 more relative to their list prices.



* Homes with DSLR photos sell faster. For homes priced in the $400,000 range, professionally photographed homes sold 21 days faster than those with point-and-shoot photos, while those priced higher than $1 million sold four days faster.

* Homes with sharper photos sell for more money. Homes with the sharpest 10 per cent of listing photos sold at or above their list price 44 per cent of the time compared to 13 per cent for homes with listing photos of average sharpness.

* Professionally photographed homes are more likely to sell within six months. The largest disparity was seen among homes priced from $400,000 and $499,999, with those with DSLR photography selling 64 per cent of the time, compared to 46 per cent for homes with amateur photos.

Redfin analysts compiled examples of what not to do when photographing your home, available  here.

  • PED

    With the advent of cell phone cameras and their obvious use of same in listing photos displacing the ‘real’ camera, it seems to me then by today’s standards, any photo taken with a ‘real’ camera could be/is considered a professional photo.

  • Menno van Driel

    And this is news? Car manufacturers, jewellery stores and other sellers of valuable items have known and practised this for decades. And look at us – the best you can get on mls are low-res miniatures. I link my listings through to my high-res site with full photographs. What a difference!
    Menno van Driel
    Royal lePage Sunshine Coast
    http://www.lotuslandrealestate.com

  • George Hacking

    I think some training is more cost efficient but if you are not interested in it by all means contract it out. My biggest issue is the poor resolution of realtor.ca and our matrix the agent photo is like 200×200 and all photos are 640 x 400 (VGA ) who is running VGA on a computer/tablet in 2014? C21 has a min 1024×720 for example

    • JringJring

      Excellent point. Also the photos sent to the DDF are very low resolution. With all the cheap storage available, and bandwidth at it’s lowest price ever, agents should expect at least 1000px photos from MLS.