MP900387751 (2)By Ingrid Menninga

Want to double the number of referrals you get this year?

Want to make $100,000 more?

Want to minimize the amount of time you work and make $25,000 more?

It’s all possible! To help you achieve this, I’ve written five simple steps that will help you break all your sales records this year.

Step 1:  Write down one sky-high goal for yourself on a piece of paper. Make sure that it’s really big. Can you dream bigger? Would you be happier to achieve a higher level of success? If yes, scratch out your last goal and put your new one down.

Step 2: Make sure your goal is a S.M.A.R.T. goal. Originally created by George T. Doran in a 1981 issue of the magazine Management Revue, this model for setting and achieving “dream like” goals is one of the most popular ways to make sure you achieve high flying goals. Here’s what makes a S.M.A.R.T. goal:

Specific: This is where you step up and make a commitment to something specific you will achieve in 2013. A general goal would be, “I’m going to increase my business in 2013” but that’s not specific enough. Instead, set a goal such as, “I’m going to take a marketing training class so I improve my lead-generation skills; I’m going to make 10 prospecting calls every day and get a minimum of five new prospects in my office every month”.  Get specific with your goal.

Measurable: Make sure that when you set your goals you have attached a number to it, such as “increase my business from 30 to 45 clients”. That way you’ll know when you’ve achieved your goal (and celebrate it) and it makes it easy to check in with yourself to see how you’re doing (there’s a tip on how to do that below).

Attainable: While this may seem like a, “Can I actually do this?” section where that little nagging voice comes into your head and says your goal is crazy, that’s not it at all.

I firmly believe that you, yes you, can achieve goals beyond your wildest dreams. There is no actual reason why you can’t, only “limiting beliefs” that hold you back.  So toss those aside, make an outrageous goal for yourself and then make it attainable by working back to see what you need to do to make it happen. Do you need to close one more deal a month in order to increase your closed deals to your dream goal? That doesn’t seem so hard, does it? When you work back you put the big, scary goals in perspective – it’s just a few more actions and results every month, and by the end of the year, you’ll be able to look back and say “Wow, I did it!”

Realistic: I want you to dream big on this one! Why? Because far-fetching, sky-high goals are often achieved more than “easy” goals. The low goal exerts a low motivational force…and that’s not what I want for you.  Don’t settle for average – if you set average goals, you’ll get average results, and that is definitely not what I want for you. You deserve so much more than that! I want you to stretch yourself to commit to a goal that is beyond your wildest dreams.

Timely:  Set a time frame for your big goal – and it’s more likely to come true. The easiest one is to set a goal for 2013.

Stringing all of these things together, the goal I mentioned above would be:

“I’m going to increase my sales in 2013 from 30 to 45 by taking a marketing training program to learn how to generate more leads, making 10 calls a day, and getting at least five new clients in my office every month.

Step Three: Tell people about your goal. If you want to really boost the chances that you hit that sky-high goal for 2013, tell people about it. By verbalizing your goals you are stepping into a different space – this isn’t your “secret wish” anymore, this is your, “I’m closing 45 deals this year” proclamation to the world, and it will have an extremely positive impact on your mindset, your outlook and your business success.

Step Four: Take action. It’s time to act upon the goal you set for yourself and go about achieving it. One foot in front of the other, one call after another, you will quickly start to see the results of your actions.

Ingrid Menninga 2Step Five: Check in with yourself once a month. My recommendation is to time block one hour the first Tuesday of every month. During this hour you’ll look at where you’ve come so far, celebrate your successes, take note of what worked and got results, and also take note of things you would like to change. You may find during your monthly check in that you need to increase your sky-high dream to an even bigger goal!

Ingrid Menninga is the founder of JOLT Marketing, where she helps real estate agents get more high- profit clients. Join Ingrid’s next Free Webinar on the 5 Steps to More Leads and Big M.O.N.E.Y at www.5stepsocialmarketing.com/freetraining

 

 

 

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  • Carolyne L

    There’s marketing and then there’s marketing. Your definition of marketing might be different than the marketing and promotional material used by your office neighbour. That’s okay. There’s a time and a place for many sorts of marketing.

    My career got off to an odd start about 32 years ago. I sold lots of high-end properties right from the get-go, that netted me a community moniker as that I was an agent who ONLY sold million-dollar homes. Well, that was a joke if ever there were one. For starters anyone in my marketing area who only sold million-dollar homes would have starved to death, rather abruptly so.

    I can’t begin to tell you how many times homeowners told me that colleagues told them not to list their mid-price and lower-priced properties with “That Girl,” because she only concentrated on high-priced and million-dollar properties.

    Well, the city where I worked was known across the nation for “affordable housing,” and still to this day that city-moniker has STUCK. When there is a high price property for sale, some people question the price’s validity.

    In fact, I had an email just last week, inquiring as to the prices on one of the high-end streets, the writer saying he’d always thought he would like to live on that street and was in the market to buy. When I discussed the street’s pricing and sale history in just a broad sense, he said: good heaven’s didn’t I know that nothing in this city was worth that kind of money? Well, apparently others think/thought differently and I had the proof. A street tucked in among rather ordinary houses, otherwise. Happens to have very extra large lots.

    However, here is a good example (talked about previously in other posts). I sold a house worth probably less than 150k at the time and the owner was buying up, but from a builder. Other than her call inviting me to list, I had no idea who she was. As a result of doing, as usual, a superb job for the sellers, she recommended me to her sister whose husband was a doctor. I listed and sold their expensive home, and sold them a high-end home where they still live.

    I sold their dad an expensive investment property and resold it for him within months and he made a handsome profit, double-ending it to another doctor, who still lives there. And listed and sold their friend’s place at the half-million dollar range, and helped them buy at 850k range.

    And when the original sister wanted to sell the property she had bought years earlier at the bldr. she called me again. And this time she bought one of my own listings in the half-million range. And because of all that local activity, neighbours in the immediate streets called and I listed and sold numerous contiguous properties in the area.

    So see how many transactions I put together as the result of treating the property at the bottom end of the scale with the same enthusiasm and dedication as how I treated the high-end properties. Pricing has really nothing to do with earning capacity, except in the math department. Of course it generates higher income, but not because of the pricing, but rather because of HOW you market THE PRODUCT, not yourself.

    Someone said: wherever you go, you are there. It truly applies in real estate. Put yourself out there, treat people right, market THEIR PROPERTIES appropriately, and by virtue of doing that, you are marketing yourself, just by association. Marketing is ALL about keeping your name out in front of the industry, not just telling people about how great you are. It is just as important to market yourself to colleagues near and far, as it is to market yourself to the public.

    Many years I did, nation-wide, as many as 53k in referrals that were only a couple of thousand dollars each in dollar value. Referrals were a gold mine. How would agents cross-country even know I existed if I didn’t market myself to them? I chose some pretty unique methods of letting them know if they had business in my trading area, that they should remember me. Even management across the country sent me their local relatives. That was such an honour.

    They really had no idea “who” I was, but for my marketing to them. I didn’t tell them I was wonderful or my success ratios, but I did keep my name front and center. It’s all about having some sort of unique perspective that offers people your services when they are ready to do business. What do you have to offer that makes you stand out?

    It is perfectly legitimate to market your success so long as you can back it up with the stats to prove what you say. Often in today’s types of marketing, the information is purely hype-driven and cannot be substantiated in any way, shape, or form. Sometimes, Brian, some of us long for the past when life was so much simpler. There’s always the danger, I suppose that the industry will implode, offering up the opportunities of old to resurface, perhaps.

    Cordially as always,
    Carolyne L
    http://www.Carolyne.com

  • Jim Adair, REM Editor

    Just a friendly reminder for posters in this thread: From REM’s User Commenting Policy:

    Personal attacks on companies or individuals will not be allowed.

    You can attack a person’s opinion but we won’t allow personal insults. Thanks!

    Jim

    • Brian Martindale

      Jim:

      You must have had to file away a whole slew of posts laden with personal insults into your drawer of flammable materials lately.

      Have you been accused of censorship lately?

      It must really piss people off when they spend countless minutes spewing forth blathering venomous missives that will never be read except by you. Useless spinning of their wheels. Kinda like that TV ad for snow tires called “Canadian Police Chase” LOL

      At least my old flammable material now has some company in your special RIP file.

      Bet mine’s better than their’s.

  • Brian (Different Brian)

    Ingrid
    Great article. Gee I think you are trying to help people get in front of high profit clients and be able to have clients they want to work with so they can be selective. The Realtor’s professionalism then has to deal with that client to gain their trust. Totally different issues. While older but new to the business I love ideas on how to meet new clients. Old realtors (longer in the business) often live off their previous clients. If they did a good job and got the trust they get to deal with them again and maybe their friends.

    Some of these older realtors need to wake up and smell the coffee. The models of selling real estate are changing.

    Keep up the good work and don’t worry about the critics. This is your art not theirs.

    Brian

    • Brian Martindale

      So then “Different Brian”, the idea is to get everyone to chase after only high-profit clients…really? The other potential clients are not worth the bother? Why? Because they will not pay off as well? Can you spell… G-R-E- E-D? You have proven my point my man…thank you!

      You have confused the word “selective” with “discriminatory”. You believe that it is in YOUR best interest to discriminate against other than high yield clients. You are therefore, by your own words, in it purely for the money. People out there don’t like that. Better keep that to yourself from here on in.

      Moving on, marketing works very well when selling objects, things that are identical to one another, like makes of cars for instance. That is how Chrysler, judged to be at the bottom of the new car quality category (all major manufacturers worldwide) by “Consumer Reports”, an independent consumer advocate agency, sells so many cars and trucks. Dumbells watch the fancy marketing ads, but don’t read “Consumer Reports’…DUUHH! (My apologies to those who own Chrysler products for using their brand as an example herein).

      To that end consider this:

      The top selling car in Canada 14 years running is the Honda Civic (made in Canada by the way). Have you noticed Honda’s ads? Probably not; they are few and far between, and they are very conservative in nature. No razzle-dazzle, stump-pulling, tire-screeching, babes-falling-all-over-the-owner, skid-pad racing bull-shit marketing crap that has nothing to do with reliability, durability, economy, high re-sale value etc., etc., etc. These cars sell because owners, who buy them over and over, talk them up others, and the others see them running up and down the roads all over the place. Quality sells…to the researchers, to the smart, to the observant, to the wise.

      Crap sells to the lazy, to the dumb, to the dumb-too-soon/wise-too-late, thanks to marketing wizardry aimed squarely at the easily impressed.

      Realtors are fools to trade off marketing for education, which generates medium to long term expectations for success, which breeds character, which leads to substance, which ultimately leads to success as a PROFESSIONAL, no matter the income.

      You uber marketing believers hang your hats on a superfluous scenario at best, and, on an attempt to create business by short-cut methods of a misleading nature at worst.

      No wonder the public views Realtors with a jaundiced eye.

      Brian (definitely not the different Brian)

      • Brian (Different Brian)

        I noted high profit”AND clients you want to work with” I am sure there are some whom you choose not to seek out after being in the business for a long while. There are lots of low profit clients that are a pleasure to work with. Plesureable clients are the ones to seek out and if you do a nice job you may get to meet their nice friends and work with them. Ingrid will help us work toward that end.

      • Red

        Reply to Brian Martindale,
        Your words and thoughts are excellent. I’ve been in this business for only two years now however have made a mark with my clients who are my business. Having reached in excess of two award levels with lots of hard work, professionalism and nurturing clients & “customer to client” relationships, there is no short cut to maintaining relationships. Our business is relationships!
        Marketing will always be there for me whether it be newspaper ads, brochures, flyers etc….but at the end of the day, it’s who you are as a person and what you can bring to the table for your clients. Our words, our hands on hard work, our smiles cannot beat any kind of marketing plan. You must be seen and heard in person not the billboard to have any kind of influence on those around you.
        I have seen many new realtors start out and use up all their money before they even get 2 clients. They are angry, disappointed and broke before they know it. Too many have said, they would have started their business with more of a human touch than the surface touch of so much marketing material. Getting themselves in front of people “live” instead of print or the internet would have been key for their possible success.
        I do applaud Ingrid for marketing her business to help us and others. We all have a business to run and goals to achieve. I however will keep doing what I do best and that is:
        Face to Face Meeting with Clients, Customers
        Referrals
        Courses – I’m currently going for my Broker’s Lic
        Setting daily, weekly, annual goals
        Drop Ins
        Hosting Parties and Meetings
        Tons, Loads!!! of Networking
        Joining Groups within my town…Chamber of Commerce etc
        So Much More……
        My Big Marketing Plan is for my Listings
        My Marketing Plan for Me is Me, in person!! Nothing beats the real thing!!

        • Brian Martindale

          Red:

          Thanks for your positive comments.

          You are on the right track my friend.

          Brian

    • Hard Working REALTOR

      To Martindale,

      Ingrid isnt putting herself out as someone who teaches professionalism, there are others who might. We do know that the Boards are charges with regulating the manner in which we carry ourselves and run our businesses, but you are anti-regulation based on your previous rants. ingrid is very well intentioned and if her specialty is targeting higher end clients then so what.

      Who are you to associate my level of professionalism based on my target client?

      Who are you to question the values of a contributor based on her business niche?

      Who are you to imply that those who put a lot of emphesis on marketing may be slimey?

      Your Camelean (excuse me if I spell that wrong) like approach to every opinion expressed here and the manner in which you impose it on everyone is what makes you such a joke.

      And by the way the reason our industry focuses on these campaigns you so disagree with is because defining ourselves has been such a challenge. With everyone doing the same thing. Offering the same thin. Saying the same thing and charging the same thing, what do you expect.

      Real estate is changing. Sellers and buyers are getting more options and consumers are benefiting. And you’ve become irrelivent!

      • Brian Martindale

        To the person synonymous with the anonymous hardly working Realtor:

        “Camelean”?

        “Irrelivent”?

        I think that a dictionary is “irrelivent” for you, especially when you know that you have likely misspelled a word(s). Very professional of you my friend. No wonder you don’t want anyone to know who you really are.

        I’m not talking about Ingrid’s specialty; I’m talking about mercenary Realtors’ specialties. Get it straight.

        Re your “Who are you…” questions:

        I am an up front guy with a real name name who takes on the wrath of nobodies without names who has been around many real estate related tracks numerous times each.

        I am a guy who cares about the whole real estate related business, and not just my own bank account.

        I am a guy who sees through the self-justifying mercenary arguments of those who wish only to defend their point of view by ultimately stooping to asking questions like “Who are you to tell me anything?” etc. when they run out of logic based rationale with which to back up their positions.

        I am a guy who seriously dislikes the attitudes of far too many in the real estate world who see members of the public as their personal oysters to be pried open for the hidden rewards therein…big bucks per pop.

        I am a guy who seriously respects the attitudes of far too few Realtors who
        treat their profession as just that, a professional practice by which to lend a hand to those members of the public who place their trust in said Realtors, not because they are unaware of too many Realtors’ mercenary procedures, but because they realize that their particular Realtors care about them more than their visions of wealth to be gained via slick marketing campaigns that outdo others’ slick marketing campaigns, ad nauseum. Nauseating.

        I don’t like fraudsters my friend, and by that I mean those who purport to be something that they know they are not via hype and expensive self-promotion that goes beyond the truth of the matter, aka misrepresentation.

        I’m not saying that you fall into that category, but the more one relies on personal arm’s-length advertising of a superlative nature (number one this, number one that) all related to production, which means nothing because it talks about quantity vs quality, one relies less on personal self-development. Talk is cheap, even if the marketing courses are not.

        Trying to buy one’s way to financial success via pep rallies and promises of financial success by savvy marketing schools, who ultimately make the real money thereby, is a recipe for only short-term action by most Realtors. That’s why Realtors try another, and another, and another marketing school until they realize that the real winners are the marketing schools. Good on the marketing schools; that is their aim after all.

        Have you heard of repeat business?

        It is often said that sales people are the easiest sells. How true.

        Question: If I’m such a joke, why don’y you ignore me?

        Answer: This joke gets under your skin. This joke’s arguments touch a nerve. This joke’s words are read by others who agree with this joke. This joke actually causes you to think about your own motives. This joke bothers you because this joke actually holds sway with many people, and you don’t like that. This joke ain’t no joke.

        Defining ‘yourselves’ is indeed a challenge. But that is not the problem. The problem is defing ‘one’s’ self only. Big difference. Why let some bureaucratic organization define who/what you are; be a loner; stand on your own. Try it; you might like it.

        In closing, if I am so “irrelivent”, why do you pay so much attention to me?

        You know why. You can’t stand that I have just as much right to state my opinions herein as you, that I might in my “irrelivent” way out argue you, that others might agree with my position, that somehow you might not be so sure of yourself as I seem to be. Why? Because I am older, more experienced, wiser and therefore quite able to back up my positions with actual real life examples vs the indignant hyperbole spawned by everything-new-must-be-better types such as yourself.

        Irrelivently yours,

        Brian the camelean

        • Brian Martindale

          Follow up to my reply to pseudonym man

          I’ll bet Ingrid could sell you special waterproof screen doors to keep the krill out of your submarine. You live in a submarine because you don’t want anyone to know who you are above the surface of your dark environment.

          Surface man! Breathe the fresh air of reality. Come out of the leaky closet in your sub tub. Join us, the known, on the surface. Take a chance on being personally booed by your peers. Invite it even. It’s actually quite stimulating. Gets you out of that thought funk of mentally running (in your case…treading water) with the crowd. Evolve…finally!

          Here is a question for you:

          You are a reasonably astute consumer who is faced with a choice between hiring one of two Realtors, both of equal abilities, time in the business etc. in all respects. They are essentially clones of one another. You have found out that both Realtors were recently given $5,000. to be used to develop their business.

          Realtor number one used the money to go to marketing school.

          Realtor number two used the money to further his knowledge via investing in educational courses.

          You have found out about their choices.

          Which Realtor would you choose to handle your fiduciary interests? Why?

          Your answer will indicate whether or not you should take a dive again.

          Choose not to answer? The joke’s on you.

          Yours truly,

          “Irrelivent’ “joke” “camelean”

          P.S.: Buy a waterproof dictionary.

          • sabine

            Well put ! I usually read REM a week or so later to “take in” all the responses !

  • Hard Working REALTOR

    Here’s another truth; true professionals tend to approach all they do in an organized and planned fashion, so setting goals is part of their make-up. The rest tend to just wing it, often go it alone. They likely are the more cynical type like we often see in this forum. So what Ingrid is saying is more likely to stick with our industries best…not our worst as Martindale and others might suggest.

  • Hard Working REALTOR

    Wow leave it to Brian to take something well intentioned and take it to its lowest common denominator. Another reason Brian is seen more as entertainment than anything more serious.

    Truth is, even the very best professionals need to make money to ply their trade, and any good business person knows that marketing is a big part of any business plan.

    Hereks another truth; if the very best professionals in our industry become the most succesful, then their message now has a medium to inspire others to do the same.

    Yes Brian you are old, and Ingrid the industry needs more of you and less of Brian.

    Cheers!

    • Brian Martindale

      Hi HWR:

      Where have you been?

      You only seem to want to join in when I have something to say. I am flattered…thank you! Opinions are best delivered in an entertaining fashion, so, thank you again! However, I am very serious about the underlying nature required to be a professional Realtor vs a money making, grab-at-everything/anything, prowling personality with dollar signs in his/her eyes.

      Read Ingrid’s article again, carefully this time; see how many times the lure of big bucks is tantalizingly cast forth vs the importance of supplying value for bucks. Therein lies the rub my friend.

      The best professionals in your (formerly my) business do not necessarily become the most successful in terms of making big bucks; they simply become the most successful at providing the best fiduciary service for their clients, however much money they earn as the result…big difference my friend.

      Many sleazeball Realtors are very successful…at making lots of money.

      What Ingrid is espousing will stick with some, to be sure. She is selling hope after all is said and done, based upon that old axiom “The Power of Positive Thinking”, and I am positive that ORE needs a really big shakeup away from marketers and more toward educators.

      Any asshole can market himself/herself as something he/she is not, but any asshole cannot actually ‘be’ something that he/she is not. ORE is chock full of those who feel that they need some kind of marketing magic to gloss over a lack of substance. Anyone can become a hustler, but not all can become professionals. ORE needs professionals, not hustlers.

      Substance is what should be the goal, not dreams of wealth by selling everything in sight any which way necessary.

      Question: Why do you think that the public holds such a dim view of Realtors?

      Answer: Because they view Realtors as fast buck artists at the end of self-marketing campaigns.

      Smart consumers ask around about reliable, ethical, professional Realtors when in the market for same.

      Dumb consumers go for the slick marketing types.

      Many slick marketing hot dog Realtors love the dumbells, because there are unfortunately many more of them than the former. Ergo, the market for marketers.

      I’m for improving the Realtor’s lot, by way of weeding out the unworthy of the designation, and that includes fast buck artists and their apologists.

      Yes, I am ‘older’, but not yet ‘old’…just old enough to know better than youngsters lusting after big bucks at the public commission trough by means of superficial marketing schemes designed to display amatures as professionals, because most who will buy into marketing schemes are amatures who ‘do’ need a boost in income, ‘else there would be no marketing outfits in existence at all.

      I don’t blame Ingrid for plying her trade amongst Realtors; there is fertile ground for her business there after all. However, I do blame her adhearants for spending time and money on “How To Market Yourself” schemes instead of on educational courses.

      These folks are simply looking for short-cuts to wealth, in my less-than-humble opinion.

      Glad you find me entertaining!

      Brian the elder.

  • Brian Martindale

    Gary:

    Thank you for your endorsement.

    I think that Ingrid means well. She is simply marketing herself/her business to Realtors in a fashion that will appeal to the majority of them. Unfortunately, due to the way the O.R.E. business is set up, the majority of Realtors are relative newbies, thus struggling for survival, all the while dreaming of better days to come complicit with big bucks, else why would they hang in there at all whilst struggling?

    Therefore, Ingrid is appealing to the lowest common denominator of Realtors, not by design, but because of necessity, and that lowest common denominator, being financial hardship, will nearly always give rise to greed as compensation, given human nature at play.

    At least Ingrid is standing up for herself and her beliefs, unlike some others who have self-promoted herein and who were subsequently attacked by me and others, never to resurface again.

    Ingrid:

    I know that you have read this, so…

    Split your teachings 50/50, between personal outreach and the communal benefits of altruism, and you will have something.

    Brian

  • Brian Martindale

    This advice is all about marketing. There is nothing mentioned about professionalism.

    Do you as a Realtor want to be known as a marketing machine or as a professional?

    Are you as a Realtor simply a money-making machine or are you a professional?

    Are you as a Realtor a mercenary or are you a professional?

    Forget the money. Remember who you are and what you are doing for your clients, however many you have.

    Remember the latter point and the former will take care of itself.

    If you are a Realtor in order to further your wealth, to further inflate your ego, to win sales awards, or to simply sell, sell, sell, you are an architypical Realtor in the publics’ eye, and that is not a good thing.

    If you want to become more motivated, listen to your conscience, and act accordingly. The money will follow, as it usually does.

    Set your goal sky high for admirable personal behaviour.

    Ultimately, you have to live with yourself.

    If you disagree with the foregoing, you are unfit for the rigours of acting as a fiduciary for your clients.

    Brian

    • Gary Grant

      Well stated Brian. Its interesting that her bio states “she helps real estate agents get more high- profit clients”, and not once in her examples does she mention a goal which is specifically directed at adding to the “professional” attributes of our profession… only the marketing. The sad fact is, many of our peers will agree with her and buy into the program, strictly on the basis of the economics.

    • Ingrid Menninga

      Brian – why do REALTORS have to chose between being professional and knowing how to set goals, market and make money?

      They don’t.

      It’s time that we put an end to this ridiculous stereotype that you need to be a greasy “snake-oil selling” Agent to set incredible goals, and achieve them.

      And yes, it is all about marketing. Honest, talented and professional Agents that know how to market themselves professionally (with permission based marketing, NOT the outdated”hard sell” I’ll cold call you until you give in style) are achieving incredible results & are still acting in their clients best interests.

      I’m committed to raising the bar in this industry by showing Agents how to generate leads with integrity, how to sell with honour and how to achieve incredible sales results.

      To suggest you can’t have morals and do well in Real Estate is simply not true.

      Ingrid

      • Brian Martindale

        Hi Ingrid:

        Are you or have you ever been a Realtor?

        There is no choice needed between being professional and setting goals per se. In my opinion, the main goal of any Realtor should be to be a professional, first and foremost…period. If a Realtor feels that he/she needs to make a choice between being a professional or making tons of money, then he /she is wearing the wrong shoes.

        A true professional needs no marketing scheme; he/she will be recognized over time for what he/she is, and not for what he/she markets himself/herself as.

        I have come across some very productive Realtors in my time, and there are plenty of slippery, manipulative scoundrels interspersed amongst them. Some broker bosses/sales managers just love them.

        Judging from your very attractive image, you are a youngster compared to me.

        Become a Realtor; learn the ropes; work in the trenches for a few years, and when you get to my age (nearly 66), look back upon this discussion, and remeber my words.

        I speak from experience, and not from theory.

        What is your definition of an “incredible goal”? To what end is this goal aimed? Who is the more worthy Realtor, a hot dog sales leader who is an assembly line Realtor, or a Realtor who takes his/her time with each and every client, regardless of whether he/she is a high flyer.

        This is the problem with Organized Real Estate as it currently is set up; it is made to appeal to those who see big bucks in their futures vs an admirable profession by which to make a living by helping folks with the largest financial transactions of their lives. This business should not be treated as a money making game. Rather, it should be seen as a calling.

        It is ‘not’ all about marketing; it is about offering one’s finely honed skills being put to good use offering services for the betterment of others’ concerns, by which one can make a living from thereof.

        You are correct though when you assert that one can have morals whilst at the same time making money as a Realtor.

        You could be a great teacher endorsing the importance of moral values, but you might not make as much money as you do by teaching marketing schemes.

        No offense intended, but your words indicate to me that you are typical of the young hot dog generation.

        Brian

  • Joe

    Believe and it will happen — ha ha ha

    • Ingrid Menninga

      Yes, you do need to believe it will happen to actually achieve your goals.

      Are you suggesting that self-doubt will lead to more success?

      I really hope not!

  • Sunny Kashyap, Broker of Record/Owner

    This was a great positive article! Made a lot of sense! I will implement it will all my real estate and mortgage agents!

    Thx so much.

    • Ingrid Menninga

      Thanks Sunny!

      This strategy works best with “Permission based” marketing, instead of the old style “hard sell” Interruption marketing.

      Best,
      Ingrid

  • andrew

    Awful advice.