By Bruce Keith

In this video, Bruce Keith explains two techniques that you can use to handle objections in real estate sales.


  1. I’m a fairly new realtor, and I clicked on this video thinking I might learn something. However, he lost me when he used “I already have an agent” as an objection to be overcome. Right in the Realtor’s code of Conduct, item 20 talks about “The agency or other contractual relationship of a Registrant shall be respected by all REALTORS®”. I take that to mean, DON’T POACH ANOTHER REALTOR’S CLIENT.

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